Axel Hotels projects revenue to exceed 46.5 million euros in 2025
Chain to launch two international franchised properties in 2026
Axel Hotels has solidified its growth in 2025 with a revenue forecast of 46.5 million euros and an average occupancy rate of 90%. The chain reaffirms its commitment to the franchise model as a strategic pillar, with two new openings confirmed for 2026: Axel Beach Crete and Axel Hotel Porto.
90% occupancy driven by increasing local market engagement
Barcelona, 17/12/25
Furthermore, the brand is successfully engaging the local community through its F&B (Food & Beverage) offerings, curated events, “Axel Day” services, and premium experiences such as Sky Bars and rooftop pools during the high season. Axel Hotels maintains an average occupancy rate exceeding 90% across its portfolio throughout 2025. While international guests remain the core segment at 90.6%, the domestic market now accounts for 9.4%.
The 46.5 million euro revenue target is supported by recent openings in Spain—specifically Bilbao and Valencia—and the international franchise expansion initiated with Axel Beach Mykonos. Following the successful launch of Axel Hotel Valencia, the chain is preparing for its next franchised addition, Axel Beach Crete, in April 2026, which will be a cornerstone of its global scaling strategy.
The integration of Axel Hotel Bilbao stands out as a key milestone of 2025. Simultaneously, established destinations like San Sebastian, Ibiza, and Maspalomas continue to deliver consistent growth. The group’s two Barcelona properties also maintain a steady trajectory, showing sustained increases in both occupancy and RevPAR (Revenue Per Available Room).
Targeting 37.5 million euros in Spain and 9 million in international markets
For the 2026 fiscal year, Axel Hotels aims to generate 37.5 million euros in the Spanish market, with Axel Hotel Valencia serving as a primary domestic driver. Internationally, the company projects revenue to surpass 9 million euros, bolstered by the upcoming openings of Axel Hotel Porto and Axel Beach Crete.
The company also anticipates a 10% headcount increase over the coming years, reinforcing its commitment to high-quality employment. The franchise model remains central to this expansion; revenue at Axel Beach Crete is projected to grow by 30% in 2026, while Axel Beach Mykonos is expected to see a 33% increase.
These two properties are forecasted to contribute significantly to the group’s total turnover, with combined revenues from Mykonos and Crete expected to exceed 2.6 million euros. Growth is anticipated to scale as room capacity expands; the Crete location currently offers 41 rooms and Mykonos 31, including 16 suites with private pools.
Strategic expansion into the United States and Asia
The chain is eyeing further international growth, with plans to re-enter the United States and explore opportunities in the Asian market. This “asset-light” internationalization strategy relies on the franchise model, which has proven successful in Greece, allowing the group to scale geographically without the capital expenditure required for property acquisition.
Albert Olivé, CEO of Axel Hotels, notes that the company is highly satisfied with the 2025 performance. The dual focus on franchise expansion and strengthening presence in Tier-1 destinations has allowed the brand to continue delivering unique guest experiences while consolidating its position as an inclusive leader in the European hospitality sector.
Axel Hotels’ business model balances owned assets in mature Spanish markets with international franchises to accelerate global reach. This hybrid approach provides the flexibility to adapt to local market dynamics while upholding the distinct brand identity and customer experience standards that have defined the chain since its inception.
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